Eco Barons, which is at its best when it's about people who made it big, cashed out, and bought up land for conservation, almost obsessively. The guy who helped start the super-80s clothing brand Esprit now owns a good chunk of Patagonia and plans to turn it into a Chilean national park. A good read, if occasionally preachy or wordy. I probably won't finish it for a while. Seems like only half of the people profiled are/were businesspeople, the most interesting group.
Green to Gold, which is inspiring in showing how large corporations are seeing conservation, efficiency, and renewable energy as competitive benefits rather than liabilities. I just hope the remainder focuses on smaller businesses than BP, Sony, Dupont, and Dow.
Fun fact from the book: The proportion of venture funding invested in cleantech (US and Canada) went from <1% in 1999 to 9% in 2005.
Twenty-five cents of every VC dollar invested in 2009 went to cleantech (though this includes other regions, notably Europe and Israel, where cleantech is an even bigger deal).
2009 cleantech venture funding increased $1.5 billion over 2007. You remember '07. It was that year before the financial collapse.
Free Agent Nation, by Daniel Pink (again) which will hopefully be as good as this. This guy was Al Gore's speechwriter? Only Al Gore could make this guy's writing sound dull. Zing?
Getting Green Done is a 2009 book by a ski resort sustainability director who used to install home insulation for a living.
Hmm...American dream...hard work...saving the Earth. It's kinda like Captain Planet wrote a book. Plus there's skiing.
Just a little green hair dye and a bath in blueberry juice and we've got ourselves a live-action remake.
Plus there's blueberries.
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