What Obama Could Say to Students

Later today, the President will make a "Back to School" speech to America's K-12 students. The White House released the text of his remarks earlier.

The speech mentions several careers to which students might aspire:

Maybe you could be a good writer – maybe even good enough to write a book or articles in a newspaper – but you might not know it until you write a paper for your English class. Maybe you could be an innovator or an inventor – maybe even good enough to come up with the next iPhone or a new medicine or vaccine – but you might not know it until you do a project for your science class. Maybe you could be a mayor or a Senator or a Supreme Court Justice, but you might not know that until you join student government or the debate team.

And no matter what you want to do with your life – I guarantee that you’ll need an education to do it. You want to be a doctor, or a teacher, or a police officer? You want to be a nurse or an architect, a lawyer or a member of our military? You’re going to need a good education for every single one of those careers. You can’t drop out of school and just drop into a good job. You’ve got to work for it and train for it and learn for it. [Emphasis mine.]

Generally, a fine message. But it doesn't jive with Obama's desire to reinvigorate the American manufacturing sector. In naming Ron Bloom as his senior counselor on manufacturing policy on Monday, he said Bloom is "going to help us craft the policies that will create the next generation of great manufacturing jobs." [Emphasis mine.]

What about the next generation of great manufacturing workers? Tomorrow's machinists, carpenters, welders?

As it turns out, welders are in short supply in this country. The American Welding Society reports the average age of American welders is in the mid-fifties. AWS anticipates a potential shortage of 200,000 welders by 2010. That figure excludes self-employed welders.

Compare this with the oft-reported nursing shortage, which a recent Johns Hopkins Magazine article reports is gone but will return soon. According to a nursing professor at Vanderbilt, the average American nurse is 43.8 years old. Buerhaus predicts a shortage of 260,000 nurses by 2025.
The average welder is more than 10 years older than the average nurse, and we'll need more welders sooner.

In fact, few of the careers Obama mentions are among those in short supply. In May 2009, Manpower, Inc. released the results of its fourth annual Talent Shortage Survey.

The top 10 jobs American employers are having difficulty filling:
1. Engineers
2. Nurses
3. Skilled Trades*
4. Teachers
5. Sales Representatives
6. Technicians
7. Drivers
8. IT Staff
9. Laborers
10. Machinists/Machine Operators

Worldwide, it's a similar picture:
1. Skilled Trades*
2. Sales Representatives
3. Technicians (primarily production/operations, engineering or maintenance)
4. Engineers
5. Management/Executives
6. Accounting & Finance Staff
7. Laborers
8. Production Operators
9. Secretaries, PAs, Administrative Assistants & Office Support Staff
10. Drivers

* Manpower notes:

In this survey, Skilled Trades refers to a broad range of job titles that require workers to possess specialized skills, traditionally learned over a period of time as an apprentice. Examples of skilled trades jobs are: electricians, bricklayers, carpenters, cabinetmakers, masons, plumbers, welders, etc.

Of course Obama is right to encourage students to follow the careers they're drawn to. And I don't expect him to mention only the jobs that are in high demand amongst employers.

But Obama is missing an opportunity. He could have started to remove the stigmas that help shroud manufacturing careers from today's brightest students: that training in the trades is "just something to fall back on"; that welding is dirty work, unfit for an educated young person; that there's no future in being a plumber or an electrician.

Obama says students will need the "problem-solving skills [they] learn in science and math to cure diseases like cancer and AIDS". He could have also mentioned the problem-solving skills required to, say, plumb a house, or diagnose engine trouble.

There's much work to be done to revive the manufacturing sector, especially small manufacturers. Expanding the MEP would be a great start.

But if this is to be "a country where things are made" in the next twenty years, I hope it's today's kids who'll be doing the making.

On Obscurity

I was at a vintage bike show last year, chatting with a talented framebuilder whose star is rising. I had bought a t-shirt from him earlier, so I mentioned before we parted ways that I was glad to have expanded my collection of obscure frame company t-shirts*.
From the look on his face it was clear he took my comment a little differently than I'd intended it. Perhaps it wasn't the best choice of words. But he was off with his family by the time I realized my fumble.

I wish I could have explained myself as well as Obama did in today's inauguration address:

Our journey has never been one of shortcuts or settling for less. It has not been the path for the faint-hearted — for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things — some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.

He described better than I can most framebuilders I've come to know. They are doers, makers of things, uninterested in riches and fame. They are obscure but they are kick-ass. Their obscurity is not a liability.  I meant it as a compliment.

This is the kind of person that I strive to be: someone who goes out and gets stuff done and doesn't make a whole lot of noise about it.

*which includes, among others:
Signal
Rebolledo
Courage
Bilenky
Pereira

Blogwise Blog on Blogging Bloggily

In response to a recent [Frame] thread on the pros and cons of a website vs. a blog for the framebuilding set...

- You need both, ideally. They can serve two different purposes and two different sets of clients.

- As has been discussed, there's a chasm of difference between writing a blog and writing a blog *for money* (or as part of a larger business plan/marketing strategy).
Doing it without involving money is great. I write this having failed at a meager attempt to turn blogging about framebuilding into a money-making proposition. It's more enjoyable this way, and anyway, about 30 people a week keep coming back for more.

- What one is doing by having an 'internet presence' is building a name for oneself, not selling bike frames. The Flickr, the blog, participation on the [Frame] list--none of it needs to be (directly) about making a buck. It's about building a brand for oneself, which is in turn part of making a buck. See, I'm building my brand right now, just by typing this, and I'm not even trying to sell anybody anything (yet).

In business school terms:
- A strong brand creates a competitive advantage that is wholly inimitable. No one but Jon Q. Builder can produce a "Jon Q. Builder" frame, because the value of the frame is tied to the reputation of the maker.
- Even, say, Wal-Mart* doesn't have such a good competitive advantage, because, with enough money and resources, anyone could copy Wal-Mart's business plan.  In contrast, a "Jon Q." is inherently more valuable than a non-"Jon Q.", even if the latter is cheaper or has a shorter lead time.
- The brand and the presence are assets with real dollar values (although calculating the exact values is a different story). If Jon Q.'s web presence is competitive, then it will be a stable asset.

- The world of professional art is full of people who understand how to gracefully cultivate a brand. Besides that, it's loads of white wine.

- Richard Sachs is the prime example of a 'presence'. Go see how often he posts to his Flickr. Jonny Cycles also comes to mind, ever since he got that fancy digital-camera-direct-Flickr-uploader thingy.

- There is a staggering quantity of framebuilding-related web content being produced. It's impossible to keep up with. There's easily a couple hundred blogs and Flickr streams. I'd bet that number has at least doubled in the 2.5 years I've been on this list. Don't get scared, though. Just figure out what you can offer that nobody else can.

All this is part of why the post about Chris Zanotti has been removed.

More on Green Industry

I have expanded upon the earlier paper on green manufacturing, which was itself an introduction to a larger group project on that subject.

The topic now includes many other industrial sectors, so I renamed it accordingly.

The assignment was to write a well-researched paper on a subject of my choosing. I wrote it as a broad overview of the subject, like a white paper or a report for someone who wanted the "view from 10,000 ft."

Let's try this in Google Docs format, since there's a lot of footnotes and such:

Green Industry: A Contradiction
by Ethan Labowitz

Green Manufacturing

***What follows is the introduction I wrote to a group paper for Production/Operations Management class.***

There is a fundamental contradiction in the phrase “green manufacturing”. The process of making nearly anything will, by necessity, consume resources and produce waste:

(1)

Buying the results of these processes, Americans have been consuming resources at an unsustainable rate in a breathless quest for increased quality of life.(2) The US population increased threefold from 1900 and 1995, while total materials use increased tenfold.(3)

(4)

Thus our industrial future will conform to one of three basic scenarios. Commerce and industry could continue operating as they have, driven largely by economic growth and consumer demand. Or we could transition to a “green world”, where sustainability and environmental impact become major factors in design, manufacture, and use of products. Or we could enter a “brown world”, where concerns like sustainability are grossly superseded by interests such as short-term economic gain and consumer convenience. Which of these scenarios becomes our reality is largely a function of choosing how we use technology, not the rate of technological change or economic growth.(5)

The process of making manufacturing “greener” is often perceived to happen only at significant economic cost. This may be the case when an “end-of-pipe” solution is used, like a treatment device added to the end of a smokestack or sewer pipe.(6) But when process and product are examined with an eye toward reducing waste, the results often include increased productivity.

Reasonably successful businesses may be understandably reluctant to implement such changes, since potential risks of failure may seem to outweigh immediate profit gains. In this way, “green” manufacturing is a lot like Lean manufacturing, or most any other system of process improvement. There are up-front costs, but these can pay dividends for years to come.(7) In green manufacturing, there is an added benefit in making the whole economy more sustainable, thereby further ensuring future profits.

1 Thomas Graedel and Jennifer Howard-Grenville, Greening the Industrial Facility: Perspectives, Approaches, and Tools (New York: Springer, 2005) 6
2 Ibid 13, 15
3 Ibid 15
4 Ibid 16
5 Ibid 10
6 Curtis Moore and Alan Miller, Green Gold: Japan, Germany, the United States, and the Race for Environmental Technology (Boston: Beacon, 1994) 2
7 Ibid 4

Notes from Yvon Chouinard's talk

From this video here by the founder of Patagonia

- Be product-driven. Make the best product possible. Don't mess around.
- Flex-time for employees. Hire good people, let them do their thing when they want to, but make sure things get done.
- Blur the distinction between work, play, and family. Employees shouldn't be disappearing from home for 8 hours a day every day. Be surrounded by friends. Teach passionate people business, rather than trying to instill passion in businesspeople.
* Influenced by Japanese management style...very different from American
- Something is complete not when you can't add anything to it, but when you can't take anything away.
- Cause no unnecessary harm. Manufacturing, and everything beyond hunting & gathering, causes waste, but make efforts to minimize it.
- Climbing Yosemite: at the top, there's nothing. The big accomplishment was the climb to get there. Focus on the process.